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  • 08 November
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How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle. Your PPC campaign is shredding your budget like a carrot in a blender. You diligently followed best practices, believing they would lead to a high return on…

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  • 31 October
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Break Optimization Down Into Concrete Steps. You stare at your screen and it stares back at you. The numbers are not very good in your AdWords account and you are not exactly sure why that is. You have heard a…

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  • 31 October
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Do You Know The One Reason You Fail In Your Mobile Marketing?. Your customers do not know how to use a mobile phone to make a purchase. Or so it would seem. You run the exact same ads on mobile…

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  • 31 October
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Get Clicks on Your AdWords Text Ads. You have a budget of $200.00 per day to spend on Google AdWords, yet you’ve only been able to spend $20.00 for the entire week. You wonder if your ads are even showing.…