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  • 03 December
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In Defense Of The Lowly Display URL. You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is…

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  • 15 November
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How To Fix Lead Quality Problems. Remember the first time you received an email in your inbox that a user filled out the form on your landing page? Suddenly, your PPC campaign was actually working. After all the prep work,…

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  • 13 November
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Get Local With Your Internet Advertising. You know local customers are out there. You see them walk by your store, looking at their phones searching for just what your business offers and yet they still click on your competitors – even…

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  • 08 November
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How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle. Your PPC campaign is shredding your budget like a carrot in a blender. You diligently followed best practices, believing they would lead to a high return on…